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Host Town: Bor­deaux (France)

© Arthur Pequin

Dig­i­tal cre­ation in Bor­deaux is a hit!

The cre­ative and cul­tur­al ecosys­tem of the Bor­deaux Metro­pole region con­tin­ues to grow, thanks in par­tic­u­lar to the lever­age of dig­i­tal tech­nol­o­gy. The Bor­deaux Metro­pole region sup­ports the devel­op­ment of this grow­ing eco­nom­ic sec­tor, which gen­er­ates inno­va­tion, cre­ativ­i­ty, and employ­ment. This poten­tial has become even more obvi­ous in the wake of the pub­lic health cri­sis, despite real dis­par­i­ties between sec­tors: the cre­ative econ­o­my has been con­firmed fields of oppor­tu­ni­ties for projects and col­lab­o­ra­tions, busi­ness and careers, inno­va­tion and tran­si­tion. What bet­ter mark­er than cre­ativ­i­ty can high­light the unique­ness of a ter­ri­to­ry and its talents?

France has two-thirds of its ani­ma­tion pro­grammes export­ed, with 75M€ sold inter­na­tion­al­ly. It accounts for more than a third of Euro­pean pro­duction and ranks among the world’s top four, along with the Unit­ed States, Japan and Cana­da. It is the world’s sec­ond largest video game pro­ducer after the Unit­ed States. 

The Nou­velle Aquitaine Region and the Bor­deaux Metro­pole rep­re­sent lead­ing ter­ri­to­r­i­al play­ers, with a boom­ing cre­ative and dig­i­tal ecosys­tem (spe­cial effects, vir­tu­al real­i­ty, motion design, post-pro­duc­tion, video games, etc.). Bor­deaux and Angoulême thus form the sec­ond largest cen­tre for ani­mat­ed image pro­duc­tion in France

In terms of video games, their ecosys­tems merged in 2021, giv­ing birth to SO-Games. This region­al play­er brings togeth­er all the pro­fes­sion­als in the sec­tor and car­ries out projects, par­tic­u­lar­ly in the fields of excel­lence, employ­ment and ecoresponsibility.

The cul­tur­al and cre­ative indus­tries, through their poten­tial for job cre­ation and out­reach, are a major chal­lenge for the Bor­deaux region and its economy.

That’s why, from 8 to 10 March 2022, Bor­deaux is proud to sup­port, for the 6th time, a major event for the cul­tur­al and cre­ative indus­tries: the Euro­pean Car­toon Movie forum (900 ani­ma­tion film pro­fes­sion­als from 38 coun­tries), in part­ner­ship with the Nou­velle-Aquitaine Region, the City of Bor­deaux and the Image Mage­lis clus­ter in Angoulême. The oppor­tu­ni­ty to con­nect local actors of the cre­ative and dig­i­tal econ­o­my and ani­mat­ed image Euro­pean pro­fes­sion­als, and to high­light the inno­va­tion capac­i­ties of the territory. 

This pro­fes­sion­al forum is an essen­tial meet­ing place for cre­ative peo­ple in the world of ani­ma­tion and for investors, buy­ers, dis­trib­u­tors, media play­ers, etc. to devel­op projects and set up co-productions. 

THE CRE­ATIVE ENER­GY BOOST­ING THE TERRITORY 

With four com­pet­i­tive clus­ters, one Bor­deaux- Eurat­lantic Nation­al Inter­est Oper­a­tion and three Met­ro­pol­i­tan Inter­est Oper­a­tions (Bor­deaux Inno Cam­pus, Bor­deaux Aéroparc and Arc Rive droite), the Bor­deaux metrop­o­lis enjoys eco­nom­ic dynam­ics plac­ing it among the top three French and dig­i­tal cre­ation. Bor­deaux Métro­pole is thus acti­vat­ing new levers for the devel­op­ment of this boom­ing ecosys­tem that mix­es fields and approach­es such as art, cre­ativ­i­ty and tech­no­log­i­cal innovation. 

Some key fig­ures on the met­ro­pol­i­tan territory: 

  • 3,600 com­pa­nies in Gironde belong to the cre­ative econ­o­my sector, 
  • 2nd city in France, after Paris, for the host­ing of com­ic book professionals, 
  • 3rd city in France behind Paris and Lyon for video game creation, 
  • 3rd region for shoot­ing fea­ture films and TV dramas.