“Animation, a key sector of the European audiovisual industry, offers infinite possibilities for great combinations of creativity and innovation, stimulating the economy, job creation, and our rich culture. At the same time, this sector has, in recent years, successfully embraced the new consumption trends of an increasingly broad and diverse audience, adapting to the growing demand from viewers of all ages. Now more than ever, this work is vital to strengthen the competitiveness of the sector in Europe and beyond. […]” Lucia Recalde • Deputy Director, Head of Unit “Audiovisual Industry and Media Support Programmes”
The MEDIA strand of the Creative Europe programme supports the European film and audiovisual industries to develop, distribute and promote European works, taking into account today’s digital environment.
In addition it
- encourages cooperation across the value chain of the audiovisual industry and at EU level in order to scale up enterprises and European content globally
- nurtures talents – wherever they come from – and facilitates knowledge-sharing
- supports innovative solutions to meet the market demands and trends
- engages with audiences of all ages, especially the younger generations