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Cartoon is supported by the Creative Europe – MEDIA Programme of the European Union.

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High­lights Car­toon Busi­ness 2021

Being able to gath­er again in con­trolled and safe con­di­tions, as well as an enjoy­able weath­er, made Car­toon Busi­ness 2021 a pleas­ant reunion. More­over the diver­si­ty and the qual­i­ty of the talks, as well as the hon­esty of the speak­ers shar­ing insights with­out any fil­ter offered us great moments of learn­ings and fun.

The ecclec­tic pro­gramme of 16 keynotes, brought to us by 27 speak­ers, wrapped up by a round table of 7 expe­ri­enced ani­ma­tion pro­fes­sion­als made these two days an intense time for the 107 par­tic­i­pants.

TRENDSTOP­ICS AT CAR­TOON BUSI­NESS 2021

YouTube as a tool. The video plat­form is a beast that you need tame. It’s not easy to find how to play by the rules, but played well it can be an effi­cient tool to cre­ate a direct access to your audi­ence, to sup­port a try & fail strat­e­gy. It’s also the place to find tal­ent and com­mu­ni­ty that you could lean on. Miguel Alda­soro (Áni­ma), Arthur Lener (Amuse).

The role of lin­ear TV. Pub­lic broad­cast­ers still have an impor­tant role to play in the indus­try and for the peo­ple. Despite the rise of the new com­ers, the pan­dem­ic has shown that peo­ple are still attached to lin­ear TV. Their offer is still rel­e­vant: they’re trust­wor­thy, the con­tent is edu­ca­tion­al and care­ful­ly curat­ed. Yago Fandiño Lousa (RTVE), Daph­né de Beauf­fort (TF1), Ben­jamin Manns (Süd­westrund­funk — SWR).

What kind of growth for your stu­dio. There’s many dif­fer­ent ways to grow a stu­dio there­fore it is very impor­tant to know where you want to go and with whom when mak­ing deci­sions about growth. Find­ing investors is a tricky jour­ney, and you should know whether you want cor­po­rate investors or pri­vate equi­ty fund­ings. Peter Voelk­le (Atmos­phere Media), Sta­n­imir Milev (Chase a cloud) – Philippe Alessan­dri (Watch Next Media), Regi­nald de Guille­bon (Hilde­garde).

New ways of work­ing. On the cre­ativ­i­ty side, new tech­nolo­gies devel­oped for video games start to blend in the work­flow of ani­ma­tion, this will prob­a­bly inten­si­fy in the next years. On the pro­duc­tion side, devel­op­ing for­mats for Youtube or Tik­Tok first to test a project could be a new way to ensure suc­cess. On the dis­tri­b­u­tion side, there’s now a huge diver­si­ty of plat­forms to place your con­tent, but keep an eye on your IPs. Nick Young (Wild­brain) – Chap­man Mad­dox (Boat Rock­er Stu­dios), Ali­son Warn­er (Blue Zoo Rights).

The fleet­ing audi­ence of the 9+. Both lin­ear TV and YouTube work won­ders from 3 to 8 years old, but kids of 9+ have adopt­ed a com­plete­ly dif­fer­ent behav­ior: they’re on mul­ti­ple plat­forms, they seek inter­ac­tion, they also want to cre­ate and share. Ani­ma­tion could still be rel­e­vant for them, but they’re not easy to attract and satisfy.

MANY THANKS TO OUR PART­NERS
The main part­ners of Car­toon Busi­ness are Cre­ative Europe — MEDIA, Cabil­do de Gran Canaria with the Sociedad de Pro­mo­ción Económi­ca (SPEGC) & Gran Canaria Film Commission

SAVE THE DATE
Next year, we’ll be hap­py to wel­come you again in Gran Canaria from 15 – 17 Novem­ber 2022.

We hope that you heard new and eye-open­ing insights dur­ing these two days, that you were able to meet inter­est­ing peo­ple, and that you enjoyed the wel­com­ing atmos­phere of Gran Canaria island.