Just as each year, Cartoon Business was a great moment of learnings. When professionals openly share so many insightful experiences and advice, it results in an incredible feeling of trust and empowerment. The wonderful city of Las Palmas under a bright sun was the perfect setting to meet fellow producers, distributors, finance people in a relaxed and welcoming atmosphere.
We were happy to welcome 134 participants from 26 countries. Among them, 37 speakers and experts were attending. During the one-to-one meetings, 155 meetings of speed dating happened in two and half hours with 75 participants
TOPICS & TRENDS FROM CARTOON BUSINESS 2022
Be patient and daring. Patience has been celebrated as certain process or application can take time. Whether it is for applying to a great training program, a grant, finding the right coproducer, or choosing a VC to invest in your company, patience is often required, and your project will always benefit from it – Charlotte Appelgren (Cine-Regio — Regional Film & AV Funds), Adina Pitt (WarnerMedia), or Lars Wagner (Big Idea Farm).
But sometimes also, just being patient is not enough, and if the solution do not come to you, you might have to invent it – Mladen Dukić (Aeon), Sarita Christensen (Copenhagen Bombay), or Hervé Dupont (Fortiche Production).
Financing – where to find the money. A creative industry stays creative even when it comes to business and money. A lot of talks and use cases highlighted many different ways to get a project funded. We heard about VCs, Kickstarter campaigns, opening producers rights to a community, NFTs with perks attached, public fundings, selling limited rights, and so many more – Sophie Saget (Andarta Pictures), Madiana Asseraf (European Broadcasting Union (EBU), Maurice Wheeler (We Are Family), among others.
Insightful views from past to future. When it comes to reflecting on the future, it’s important to have a clear view on what happened in the past. A few companies took us on their journey (Cartoon Saloon, De Hofleveranciers, Fortiche Production, among others) of successes and failures that lead them towards ambitious and daring strategy for their future.
The Smurfs, the journey of a brand. François Deglain (Peyo Productions) and Sébastien Dumont (IMPS) took us on a journey through the highs and lows of the Smurfs’ brand. Mixing the marketing side with insights in the content, we got to understand how delicate it is to keep and defend the strong values and the core qualities of a brand.
Education in animation. Three European animation schools (Gobelins — L’Ecole de l’image – France, The Animation Workshop – Denmark, Ecole de Condé – France) were represented, discussing how they internationalized their curriculum, and how the local students benefitted from this opening to the world.
MANY THANKS TO OUR PARTNERS
The main partners of Cartoon Business are Creative Europe – MEDIA Programme, Cabildo de Gran Canaria – SPEGC, and the Gran Canaria Film Commission.