Over 100 participants at Cartoon Digital in Munich
Over 100 participants registered at Cartoon Digital which launched today in Munich. After lunch, we had the pleasure to welcome Daniel Curio, Bavarian Ministry of Economic Affairs and Media, Energy and Technology who introduced Cartoon Digital with Yolanda Alonso (Cartoon).
The first presentation was a keynote speech on entertaining kids today by Lucy Murphy, Head of Kids Content at Sky (UK). She is overseeing the children’s section of Sky’s on demand library and was involved with the development of the highly successful Sky’s new kids app, designed by kids for kids and grounded on the belief that kids' offer must be loved by kids and trusted by parents.
Then, Stefan Kreutzer (Remote Control Productions) & Sylvain Joly (Apelab) presented VR Demo and cooperation opportunities with the gaming industry. This new generation of interactive producers working in games and VR is developing writing tools and new economic models to further partnerships with the animation community.
The third presentation was an original presentation of the trends, innovation and analytics that work best for kids contents on Youtube by Cédric Petitpas (Google). Engaging your audiences to build brands on YouTube requires an innovative approach that content creators need to grasp. The inner workings of YouTube and analytics provided by the platform to ensure successful programming strategies were described.
We finished this great day in a relaxed atmosphere by our traditional Welcome Dinner at Alter Hof Restaurant.