Cartoon Business: a masterclass on new emerging business models in animation
For the second day of Cartoon Business, 8 international experts shared their experience on brand management from a licensing and merchandising perspective, succeeding without distributors/sales agents, assessing the commercial value of a programme, investing on digital platforms and formats, fiscal incentives for Film and Audiovisual in Europe, ...
Two interesting case studies on low and high-budget animation programmes were exposed:
- "Flying Squirrels": the journey to production by Peter Keydel (Mago Experience)
- "The Raving Rabbids" focused on how they extended their brand into a fun and wacky franchise by Joëlle Caroline (Ubisoft Motion Pictures)
To finish this top seminar, we organised our Farewell Dinner at the Alter Hof. Big thanks to all participants, speakers and partners!