2nd exciting day at Cartoon 360!
This second day was a captivating journey into the transmedia world’s possibilities!
We started with a keynote on "The Anatomy of Fandom" (Fans: Their Values for Brands) by Maurice Wheeler (Chief Strategy Officer at KidsIndustries - UK) which was an interesting introduction for starting a 360° day.
10 original transmedia projects pitched featuring VR ("Griffin" by WebSpider Productions - FR, "Pressure Cooker" by Le Bureau des Curiosités - FR, "Solo" by Novelab - FR, and "Dreamin’zone" by Zero de Conduite Productions - FR), transmedia programme, interactive stories, special TV, TV series, books and games. The top-level experts gave instant advice on the transmedia projects about business plans, strategies, refinements and development.