Discover our channel with short videos from the speakers!
19:30 Welcome Dinner at Guinness Storehouse
9:00 - 9:30 Welcome words from Cartoon and Irish partners
Speakers: Yolanda Alonso (CARTOON - Belgium), James Hickey (THE IRISH FILM BOARD - Ireland) and Jennifer Condon (ENTERPRISE IRELAND - Ireland)
9:30 - 10:00 Keynote speech
New marketplaces for the financing and exploitation of animated TV series.
Speaker: Marc Du Pontavice (XILAM ANIMATION - France)
Moderator: Mike Robinson
10:00 - 11:00 Focus on Animation Ireland
Speakers: Cathal Gaffney (BROWN BAG FILMS - Ireland), John Rice (JAM MEDIA - Ireland) and Paul Young (CARTOON SALOON - Ireland)
Moderator: Christophe Erbes
11:00 - 11:30 Coffee break
11:30 - 11:50 The Irish Film and tax relief scheme, Section 481
Introduced in 2008 by the Irish government, the tax incentive, Section 481 for film and television production has dramatically improved Ireland's competititve position in the industry ensuring production of local content and attracting international co-production partners. Gerard O'Rourke CEO of Monster Animation and Design will present the scheme based on case studies.
Speaker: Gerard O'Rourke (MONSTER ANIMATION - Ireland)
Moderator: Mike Robinson
11:50 - 13:15 Panel discussion on children's TV competitive environments
The global media landscape has changed beyond recognition meaning that TV doesn't have the window exclusivity for kids' content anymore. How are broadcasters adapting to competition from non-linear and digital television, how are they creating new audience relationships using the new media, how does this affect their commissioning strategies, budgets, programmes and formats? Four public and private broadcasters will openly discuss children's evolving television, trends and innovative moves to remain central to kids' viewing.
Speakers: Sheila de Courcy (RTE - Ireland), Jackie Edwards (CBEEBIES/BBC CHILDREN'S - United Kingdom) and Karoliina Kivijärvi (MTV Media - Finland).
Moderator: Christophe Erbes
13:15 - 14:15 Lunch
14:15 - 15:30 Banks, gap finance, cashflow and production: the financial tools
Many productions require both gap and cashflow security. Media lending banks and institutions require terms and conditions from the producers in order to tlimit the risk. Christophe Vidal of Natixis Coficiné and Guillaume de Chalendar of Bank Leumi will explain how they can help producers achieve their objectives and the conditions they need to meet. Marc du Pontavice as Chairman and CEO of Xilam will talk about the reality of applying such funding with the help of case studies.
Speakers: Guillaume de Chalendar (BANK LEUMI - United Kingdom), Marc Du Pontavice (XILAM ANIMATION - France), Jenna Seguin (AVER MEDIA - Canada) and Christophe Vidal (NATIXIS/COFICINE - France)
Moderator: Mike Robinson
15:30 - 16:30 New forms of equity financing
The Enterprise Investment Scheme (EIS) provides income tax relief to investors making equity investment into higher-risk businesses. How animation companies can qualify is what Genevieve Dexter, Founder and CEO of Serious Lunch will detail. Anne Sheehan, as Director of Film Finance at Prescience will explain her responsibilities in the financial assessment and business affairs of all the productions financed by the Prescience Funds.
Speakers: Genevieve Dexter (SERIOUS LUNCH - United Kingdom) and Kok-Yee Yau (INGENIOUS MEDIA - United Kingdom)
Moderator: Mike Robinson
16:30 - 16:50 Coffee break
16:50 - 17:50 Publishing and animation: a growing partnership
Animation producers and publishers are seeking mutual inspiration around books and characters that increasingly come to a life of their own not only in animation series but also in other new media. Helen McAleer, Managing Director of Walker Books has already co-produced 2 animation series and since 2007 runs Walker Productions which aims to develop character and stories in other media. She will detail her company's strategy with animation producers and with John Rice, CEO of Jam Media talk of the adaptation of "Tilly and Friends", a series made for Cbeebies.
Speakers: Helen McAleer (WALKER BOOKS - United Kingdom) and John Rice (JAM MEDIA - Ireland)
Moderator: Christophe Erbes
9:30 - 9:45 Visit of Jimmy Deenihan TD, Irish Minister for Arts, Heritage and the Gaeltacht
9:45 - 11:00 Overview of the international distribution market for animated series
New market routes have emerged for brands which can now originate from TV but also books, toys, video games, web series, social gaming, applications… A distribution major and 2 smaller independent distributors will assess these new marketplace opportunities in relation to animation series, consumer products and new business models.
Speakers: Andrew Fitzpatrick (MONSTER ENTERTAINMENT - Ireland), Julie Fox (AWOL ANIMATION - France) and Geraint Marsh (FRANCE TÉLÉVISIONS DISTRIBUTION - France)
Moderator: Christophe Erbes
11:00 - 11:30 Coffee break
11:30 - 12:15 Managing budgets and production pipelines of co-production series
Entering into a co-production, although a common practice, requires a very clear understanding and acceptance by partners of some fundamentals like the definition of the pipeline, work split, schedule and budget management. Marc Dhrami, Head of Financing and Co-productions at Alphanim will detail.
Speaker: Marc Dhrami (ALPHANIM - France)
Moderator: Christophe Erbes
12:15 - 12:45 Assessing your partner's economic and financial viability
No need to be an auditor, Brendan P. Foster Partner at Grant Thornton will give you some guidance as to the main items you should check out in your partner's financial documents (balance sheet, cash flow, ROI, etc.) before committing to a given project/task.
Speaker: Brendan P. Foster (GRANT THORNTON - Ireland)
Moderator: Mike Robinson
12:45 - 13:15 UK new tax credit scheme
This new tax credit scheme which will apply to TV series should be operational next April 2013. Kerry Lock, Financial Director at Aardman and a main supporter of the scheme will introduce the main items, still being discussed at government level, and explain how British animation producers succeeded in persuading their authorities of the economic relevance of such a scheme.
Speaker: Kerry Lock (AARDMAN - United Kingdom)
Moderator: Mike Robinson
13:15 - 14:30 Lunch
14:30 - 15:15 Launching your second series
Your 1st series is well underway and you need to plan the next one. Relying on your experience and your company's strategy for the future, what questions should you ask yourself as company MD before committing to a new programme, and what markers can help you decide the direction to choose.
Speaker: Miles Bullough (MILES BULLOUGH - United Kingdom)
Moderator: Mike Robinson
15:15 - 16:15 Diversifying production and business models for animation companies
Advantages and drawbacks of being an IP and/or a Work for Hire company, and why. Whereas building IP still remains the best guarantee that your company can ensure a steady revenue, working for hire can also bring you a competitive advantage and increase your production margins.
As production companies increasingly tend to incorporate both models, they are also adopting new business models for monetization on the new media.
A panel discussion on different companies' strategies.
Speakers: Cathal Gaffney (BROWN BAG FILMS - Ireland) and Stéphan Roelants (MELUSINE PRODUCTIONS - Luxembourg)
Moderator: Natalie Altmann
16:15 - 16:45 Coffee break
16:45 - 17:30 Monetization of properties in the new media age
As Internet is breathing new life into publishing, opening up new formats and channels, a high number of stories also emerge out of interactive and digital platforms. Eric Huang, Director, New Business/IP Acquisitions at Penguin Books, will explain how Penguin is launching new stories and children's IP via digital channels and partnering with production companies and broadcasters to fund, build and create new brands together on both new and traditional media platforms.
Speaker: Eric Huang (PENGUIN GROUP - United Kingdom)
Moderator: Christophe Erbes
19:30 Farewell Dinner
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