Michael Luda is CEO of Bastei Media GmbH – Family Entertainment.tv. The company deals mainly with entertainment shows for kids, trans-media stories and develops content and formats for different platforms and works together with Bastei Lübbe. He was Head of Digital Entertainment and Technology at Saxonia Media GmbH Leipzig, Germany until 2012. He started to work for Saxonia Media in 1999. He supervised film productions for ARD, ZDF and ARTE and produced commercials and documentaries for MDR. 2006 he started to run an IPTV Company for the local market in his Hometown Leipzig. Together with his colloque Katharina Rietz, he was responsible for the first multimedia App “Coffeeshop”, produced in central Germany, a mobile Application including e-book, audiofiles, animation, film and a lot of funny additional material.