20 - 22 April 2010 - Santiago de Compostela - Spain
Cartoon Digital is a European training seminar about the latest developments in digital animation and interactive entertainment.
The next Cartoon Digital will take place in the Parador de Santiago de Compostela, Hostal "dos Reis Católicos" from 20 to 22 April 2010. The Galician capital, declared World Heritage City by UNESCO, is located in the North-west of Spain.
Home, sweet digital home!
Most surveys point out that the way people access, pay for and consume entertainment media, among which animation programmes will continue to change dramatically over the next 5 years... And not everything has been invented yet!
One of the most exciting changes maybe for consumers is the emergence of Internet connected TVs, set-top boxes and also video game consoles which can now provide broadcast (TV quality) and broadband (Internet) content on one single TV screen.
With one remote control catch-up TV, VoD, interactive shows, games and social networking are now coming to your (new) TV set.
The ‘one-stop-shop’ for consumers also extends to the mobile space with the success of Smartphones and the iPhone in particular. Again Apple with its App store has shaken the way the mobile entertainment industry operates with and remunerates content producers.
However, unlike the other electronic manufacturers mentioned earlier, Apple is also creating supplementary services to sell more of its products and become a content aggregator.
Another great change in the media landscape and market is the digital switchover which has already reached two-thirds of European TV households.
The digital home with a plethora of free and pay-TV channels, services, applications is finally taking shape and Spain for instance, our host for Cartoon Digital will be totally digital in 2010.
In 2009 more than 245 new channels launched in Europe while 220 services were shuttered. Of the new launches, Kids was the second dominant genre with the creation of 17 new channels.
There are now 224 kids’ channels in Europe.
These changes have many consequences for animation producers as content providers, rights’ negotiators and business makers. They need to understand the audience’s new consumption modes, which platforms (online, mobile) and social networks they should embrace to distribute their animation shows and how they can integrate TV, web and mobile as a three-screen strategy.
Through case studies and best practices, Cartoon Digital will invite key speakers from TV, online, mobile, gaming, and animation producers to present strategies, possible partnerships and synergies in the new digital culture.
** photo: Plaza de la Quintana © Turismo de Santiago
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