AM - PM: Arrival of participants
18:00 Cocktail and Welcome Dinner at the Musée National des beaux-arts du Québec
Speeches by Carolle Brabant (Telefilm Canada), François Macerola (SODEC), Marc Vandeweyer and Yolanda Alonso (Cartoon), Louis Leclerc (Rencontres Cinématographiques de Québec)
Cocktail presented by 10th Ave Productions
Welcome Dinner presented by SODEC
8:15 - 8:35 Opening Remarks
Speakers: Louis Leclerc (Rencontres Cinématographiques de Québec - Canada)
Brigitte Monneau (Telefilm Canada – Canada)
Marc Vandeweyer (Cartoon - Belgium)
8:35 – 8:55 Telefilm Canada: Co-production support and treaties
8:55 – 10:10 Creating brands in the new media age
New market routes have emerged for brands which can now originate from TV but also books, toys, video games, web series, social gaming, applications… An entertainment media company (Rovio Entertainment), a book publisher (Penguin) and a transmedia producer (Nerd Corps Entertainment) will assess these new marketplace opportunities and how they have successfully created new brands together on both new and traditional media platforms.
Speakers: Ken Faier (Nerd Corps Entertainment – Canada)
Eric Huang (Penguin - UK)
Ville Lepistö (Rovio entertainment - Finland)
Moderator: Christophe Erbes
Presented by Fonds Bell
10:10 – 10:30 Coffee break
Presented by Keyframe Digital Productions
10:30 - 11:45 TV’s Approach to Transmedia Writing and Producing
Speakers: Lorraine Camm (BBC/CBeebies - United Kingdom)
Emilie Flament (France Télévisions - France)
Alan Gregg (Teletoon - Canada)
Jean-Baptiste Lamotte (France Télévisions - France)
Gilles Romele (M6 Kids - France)
Moderators: Christophe Erbes & Kevin Gillis
11:45 – 12:15 CMF showcases Top Multiplatform Canadian Productions
Nathalie Clermont, Canada Media Fund’s Director of Program Management, will present a selection of Canada’s leading-edge and innovative transmedia series, games, software and mobile applications geared specifically towards the children and youth market. Projects selected in this showcase were all supported by the CMF.
Speaker: Nathalie Clermont (CMF-FMC – Canada)
Moderator: Madeleine Lévesque
Presented by CMF-FMC
12:15 – 13:15 Increasing Distribution and Ancillary Exploitation in the Multiplatform Arena
Distributors will explain how they are taking advantage of the new media platforms to create additional brand value for animation programmes. They will talk in particular of how they are now managing brands to maximise revenues for producers and right holders.
13:15 – 14:25 Lunch at the Hilton restaurant
Presented by Gouvernement Québec
14:25 – 16:00 One-to-One meetings
6 meetings per company of 15 minutes each.
Presented by Québec International
16:00 – 16:30 Coffee break
Presented by Keyframe Digital Productions
16:30 – 18:00 One-to-One meetings
6 meetings per company of 15 minutes each
19:00 Dinner at Restaurant NEK8ARRE, Traditional Huron Site, ONHOÜA CHETEK8E
Presented by Telefilm Canada
8:30 – 10:00 Writing for Transmedia and Positioning a Business Approach
Concepts, tools and processes of transmedia writing and storytelling will be detailed by Ian Ginn, Educator and Transmedia producer. In the second part of his presentation, Ian will explain how to create business strategies and structure a transmedia project commercially.
10:00 – 11:00 Creating and Marketing Interactive Animation Content for Kids
11:00 – 11:30 Coffee break
Presented by Keyframe Digital Productions
11:30 - 11:50 The Animation Industry in Quebec
Marie-Claude Beauchamp, President of the board of Alliance Québec Animation (AQA) will summarize the key points of an ongoing study on the local animation industry that will result in The General State of Animation which will be held next March 2013.
Speaker: Marie-Claude Beauchamp (CarpeDiem Film & TV – Canada)
Moderator: Madeleine Lévesque
11:50 – 12:50 Canadian Transmedia Productions and Market Specificities
12:50 – 13:00 The Making of a Stereoscopic 3D Film "The Legend of Sarila"
Due to be released next February 2013, this entirely Canadian made animated feature will be presented by its director, Nancy Savard.
Speaker: Nancy Savard (10th Ave Productions - Canada)
Moderator: Marie-Claude Beauchamp
13:00 – 13:10 Closing Remarks
13:10 – 14:25 Lunch at the Hilton restaurant
Presented by Ville de Québec
14:25 – 16:00 One-to-One meetings
6 meetings per company of 15 minutes each.
Presented by Accord ANDI
16:00 – 16:30 Coffee break
Presented by Keyframe Digital Productions
16:30 – 17:30 One-to-One meetings
4 meetings per company of 15 minutes each.
19:00 Farewell Dinner at the Boudoir Restaurant
9:00 – 10:30 One-to-One meetings
6 meetings per company of 15 minutes each
10:30 - 11:00 Coffee break
Presented by Keyframe Digital Productions
11:00 – 12:00 One-to-one meetings
4 meetings per company of 15 minutes each
12:00 Lunch at the Hilton restaurant
Presented by MEDIA Mundus
14:00 Departure for Le Nordique Spa & Détente, Stoneham
17:00 Return to Hilton Hotel
Free evening
Departure of participants
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